In fact, this is not a new feature. Including subscription accounts and service accounts, the function of closing article push has long been available in the settings of the menu in the upper right corner of the official account.
Wechat said that some users have too many subscription accounts that have not been read for a long time. The existence of these accounts in the user's message list will affect the user's filtering efficiency of content. Therefore, it is hoped that by phone number list reminding users to close the push of subscription accounts that they are not interested in, in order to achieve the purpose of improving reading efficiency and experience, closing the article push does not mean canceling the public account.
Some people may wonder: Why don't you just unfollow it if you haven't read it for a long time? This also involves real scenarios and WeChat’s product philosophy. The service number is easy to understand - I enjoy your service, but I am not interested in the content of the article you push, such as the service number of each bank card.
The scenario of subscription accounts is more complicated, which is a relatively pure content space. In reality, maybe the company's subscription account needs to continue to pay attention, maybe the popular subscription account among colleagues should also continue to pay attention, and maybe some subscription accounts that are tasteless but unfortunately abandoned are not willing to delete...