And on this basis, the impact on the home caused by the lack of water and land resources is subtly contained between the lines, so that the audience will have a deep memory and a lot of thoughts after watching it. As shown in Figure 2, there is a promotional poster of Jin Daiqiang, Kari Bibo and Xiao Yong giving lectures at Ningbo University. The designer of the poster skillfully took advantage of the fact that the vertical strokes are used as the main strokes in the writing of Chinese characters, and split the text, omitting the horizontal strokes of each character. The bold, thin, and vertical Song-style characters make the design of the text extremely strong.
And since the three people in the poster are famous Photo Manipulation Services figures in the field of visual communication, even if some strokes are omitted, it will not affect the original intention of the poster. Such a design not only accurately conveys the expert information of the lecture, but also implies that the content of the lecture is the theme of design. The entire design is simple in form, concise and comprehensive, and the content is vivid and interesting, which is very attractive. 2 combination of Chinese characters In terms of the structure of Chinese characters, there is another design idea, which is to make full use of the components of Chinese characters, including the commonality or similarity of radicals, radicals and even strokes, and combine multiple characters to form a new Chinese character symbol.
In terms of "shape", it still has the structural characteristics of Chinese characters, and in terms of "meaning", it not only retains the independent meanings of the original Chinese characters, but also conveys the combined meaning after combination, so as to smoothly express the deep connotation that the designer wants to convey. . It should be emphasized here that when adopting this method, attention must be paid to the reorganization of the Chinese characters on the premise of being able to recognize the composed Chinese characters, so as to complete the accurate interpretation of the design connotation.