Now that you’ve found some relevant and popular questions that people ask Google, you need to find a place to answer them. After all, Google can’t read out an answer from your site if it isn’t there.
Here’s the basic process:
08 voice search
Given that you probably found plenty of potential questions to answer in the previous step, it’s worth starting with those you already rank for. You can then move onto keywords that competitors rank for, and finally, other keywords.
Let’s go through the process in a bit more detail.
Have you already answered the question?
If you’re already ranking for a question, then chances are you’ve already answered it on the ranking page. That’s why we rank (in the featured snippet) for the question “how to start affiliate marketing.” Our affiliate marketing guide answers it with a shortlist of steps.
7 answer on page
And it answers the question “what is affiliate marketing” with a short definition:
8 answer on page 2
If this is the case for your question, check the optimization advice in the next step.
Can you add the answer to an existing page?
If you haven’t answered the question already, you’ll first want to consider whether it makes sense to answer it on an existing page.
For example, we don’t rank for the question “what is guest blogging” because we haven’t answered it in any relevant blog posts. However, as we already have a post about guest blogging, it’d make sense to add the answer there.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
9 answer not on page
Just know that even if people are searching for a question, potentially by voice, it won’t always make sense to answer it.
For example, take a question like “how to find all email accounts in my name.”
10 bad question
Despite being a popular question, it wouldn’t make sense for us to answer it in our post about finding email addresses because it’s unrelated. Trying to shoehorn the answer in there will just confuse and alienate the rest of our visitors.
If you’re unsure whether an answer to a question fits on a page, check its “Parent Topic” in Keywords Explorer. If this is the same as your page’s main target keyword, it’s a sign that the question falls within the page’s broader topic.
For instance, the Parent Topic for “what is guest blogging” is “guest blogging,” which is the target keyword for our post: