MSME business owners are now starting to spread their target market to a wider area. It's no longer surprising, because we ourselves live in an all-digital era. Where buying and selling transactions can already be done through websites, online stores, and social media.
According to data from the Ministry of Cooperatives & SMEs, out of 65 million MSMEs, only 17.25 million or approximately 26.5% of MSMEs are included in the digital ecosystem. This can happen because many MSMEs are inexperienced and don't know how to do digital marketing.
As a result, those who are unable to compete tend to discourage their intention to return to business.
One of the simple promotional methods that can be used by Belgium WhatsApp Number List MSMEs is to use a landing page. Landing pages can be made professionally by a digital marketing agency or you can create them yourself by using the free Facebook canvas.The social media application that is widely used by Indonesian netizens is Facebook. In fact, Facebook users in Indonesia are ranked 2nd in the world with a total of 142.5 million people!
With that many users, you can maximize MSME marketing to many people via Facebook. Apart from providing conventional marketing formats such as uploading images, videos or advertising features such as carousel ads and collection ads, on Facebook you can also create landing pages which are free and quite easy to make.
Using a Facebook landing page is perfect for those of you who don't have a website. When creating a landing page on Facebook Canvas, you can include contacts, images and more complete information.
Another reason why you should use a Facebook landing page is that Facebook Canvas is already mobile friendly . You need to know that Indonesian people prefer to access all forms of information via mobile or mobile devices.
Because it's already mobile friendly, you don't need to be afraid if the landing page you create doesn't fit the small screen resolution of your cellphone. Facebook landing page content has been arranged so that visitors can comfortably read the information in it.