Your brand's most distinctive trait? What Gambling Email Address is the most important thing in your business? What is the number one reason people should do business with you? Do you know? Does everyone in your company know this? Are your organization's blog posts, podcasts, videos, emails, and other communications providing the answers to these questions in some way day in and day out? Such consistency, believe it or not, is achievable. Maybe you think your business is too big, too loose, or too (fill in the blank). Don't raise your hands. There are tools that can help align your organization's messages. The message
Architecture is one such tool favored Gambling Email Address by many content strategists – a surprisingly simple yet powerful tool.Why should you keep reading?If you don't have a message architecture in place, you are missing out on something of value. Creating content without message architecture is like building a house without a floor plan. Katie Gambling Email Address del angel shared other metaphors with me: learly articulated message architecture is my best friend. It's a north star that everyone on a project (internal and external) can work towards.Margot bloomstein says, “content strategy is what makes content marketing effective” and “message
Architecture is what drives that strategy. Ontent strategy, which is built on message architecture via bloomstein. Click to tweetwhat is a Gambling Email Address message architecture?A message architecture, sometimes referred to as a messaging architecture or messaging framework, is a small set of words - terms, phrases, or statements - organized hierarchically to convey an organization's messaging priorities, communication goals. It Gambling Email Address helps people across all departments deliver consistent messaging across all types of conten called an architecture because it acts as "A scaffolding for your content, supporting and shaping the content you actually produce," says erin kissane in her book, the elements of content strategy. When marketers say “