Then go on to say they're set Brazil Mobile Number List because they have an editorial calendar.At the risk of sounding delusional, I would like to shout from the rooftops: an editorial calendar is not a content marketing strategy !An editorial calendar is not aontentmarketing strategy, denouncesichelelinn. Click to tweetwhile this conflict may seem like semantics, the mesh of these terms points to a bigger issue.You need to have both a strategy and Brazil Mobile Number List an editorial plan or calendar. And you need to understand how they differ, because the lack of one may explain why you're experiencing uncertainty in your content marketing efforts.Related content crafted by hand: roadmap to success: resources to refresh your
Content marketing programarchitect and civil engineerlet's say you are building a house. An architect directs the design of the structure by Brazil Mobile Number List creating an architectural plan. But a civil engineer makes the design possible - implementing and adjusting the plan to achieve the architect's vision.Do you need an architectural design for your new home? Absolutely. It is the vision of what you want to achieve. You help your architect understand your needs (your why) - your strategy. Where do you want to move? How big is your house? Do Brazil Mobile Number List you want room to grow or something more compact? How much do you want to spend? Here are some of the questions you need to answer before the architect creates a plan for
Your home.The architectural phase Brazil Mobile Number List of your new home is akin to your content marketing strategy.The architectural phase of a new home is akin to your ontentmarketing strategy, saymichelelinn. Click to tweetwith this architectural strategy, the civil engineer can create a building plan to implement the vision. It's akin to your editorial plan or calendar.In short, just like when you build a house, you can't have an effective building plan without an architectural strategy, and you can't execute your strategy without your plan. (and, if you're Brazil Mobile Number List designing a home with your spouse, you both need to be on the same page — just like your team needs to be on the same page with your strategy.)hand-related content: want more productivity? Make your strategy visualfirst comes the content marketing strategyif