Stage of interest, closer to making the purchase. On the other hand, if you are looking to build or consolidate the brand of your business and develop a relationship with the public, then you should choose Facebook Ads. It is good advice to Chinese American Phone Number List use the ad to direct users to your Fan Page, and not to your site. Your goal should be aimed at making your user follow your page, to receive updates and content. Keep Chinese American Phone Number List in mind that this is the beginning of a long term job; these users are probably not going to buy anything right away. Combining Facebook Ads with Google Adwords .
And here's the final trick: you don't need to choose just one option. Facebook Ads and Google Adwords are not rivals! Since both channels serve different purposes, you can mix the use of the two. The first will attract potential Chinese American Phone Number List consumers to generate new demand; As for that, the second is going to meet a demand that already exists. And, combined, they will ensure maximum visibility for your business. If the budget Chinese American Phone Number List allows, use both. If not, experiment with each of them for a while. See which of the two brings the highest ROI for your business.
And speaking of ROI… How to optimize campaigns to increase ROI? Now we are going to talk about what advertisers are most concerned about: ROI, that is, Return on Investment of ads in Facebook Ads and Google Adwords. The ROI Chinese American Phone Number List is a way of monitoring the value that the ads generate for your company, compared to the investment made in them. This relationship is not always direct or immediate. For example, if an ad Chinese American Phone Number List generates leads that are going to enter your sales funnel, those leads may only make a purchase months from now. Still, the ad certainly creates value for your business.